Life’s moments, made possible by energy

New TV ads reflect Enbridge's move toward a lower-carbon future

What comes to mind when you see the Enbridge logo?

Be prepared to have your assumptions challenged.

Beginning this week, a pair of 30-second television advertisements will hit the air in markets across North America, underscoring Enbridge’s ongoing diversification into renewables, power transmission and natural gas—and offering a subtle reminder that life takes energy in all forms.

“People often see Enbridge as a pipeline company, but the Enbridge they’re getting to know is a diverse and integrated company that’s clearly committed to a lower-carbon future,” notes D’Arcy Levesque, Enbridge’s Vice President of Enterprise Communications and Corporate Social Responsibility (CSR).

The two spots—entitled Believing and Best Dad Ever—will air on television across Canada and in selected U.S. markets, as well as social media, over the next several months.

They reflect how Enbridge is growing as an integrated energy company toward a smaller carbon footprint, as we meet society’s need for secure energy supply while at the same time reducing emissions and protecting the environment.

Enbridge’s energy sustainability plans call for us to double our renewable energy generating capacity—which currently stands at 2,000 net megawatts (MW)—by 2019. We’re also raising our profile in natural gas, an abundant, low-cost “bridge” energy source that provides a lower-carbon alternative for electricity generation.

Enbridge’s climate policy, meanwhile, commits us as a company to multi-year plans and goals for carbon reduction and energy efficiency, and integrating climate considerations into supply chain management.

“Energy makes possible the moments that stay with us for a very long time,” says David Leinster, Enbridge’s Manager of Enterprise Brand and Creative Services.

“As energy needs change, Enbridge is changing with them,” he says. “And while we are investing in all types of energy development, we still have a simple purpose—connecting people with the energy they need to fuel their quality of life.”